Executive Education > Open Programs > Branding Bootcamp
Branding Bootcamp
Learn how to build your brand, grow your audience and boost your credibility
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CLASSES RESUME ON ALL CAMPUSES
We have resumed in-person classes safely at our Dubai, Mumbai, Singapore, and Sydney campuses.
Watch this video to learn more about the safety measures implemented at our Dubai campus:
We have implemented similar protocols at our other campuses aligned with the safety regulations put forth by the local governing bodies. Please visit our website for more details.
PROGRAM OVERVIEW
Learn the fundamentals of branding and how to develop an effective brand strategy with SP Jain’s Branding Bootcamp. The 12-hour live bootcamp will equip you with the knowledge, skills and tools to differentiate your brand from the competition.
The program will help you build a strong foundation of crucial branding aspects such as initiating a brand concept, developing the product, minimising the investment and acquiring new customers. It offers a comprehensive learning experience by focusing on high-impact learning and real-world examples to impart relevant industry skills.
You will also get the opportunity to apply your learnings and implement your brand strategies by participating in a 2-hour brand hackathon.
Key Highlights
Tentative Start
(TBA)
Duration
12 hours
Mode of Delivery
Live online
(Accessible worldwide)
Maximum Batch Size
25 students
(Benefit from personalised learning)
Earn a
Certificate of Completion
from SP Jain
Get SP Jain’s
Executive Education Alumni Status
Program Fee
INR 25,000
Avail exclusive
corporate and early-bird benefits
Learning Outcomes
- Managing brands over the brand life cycle
- Defining your brand identity and essence
- Brand communication and framework
- Brand positioning, brand personality, brand values and brand uniqueness
- Writing brand concepts and communication briefs
Curriculum
Our carefully crafted program content makes your learning practical, relevant and contemporary.
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IDEATING A BRAND (4 HOURS)
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BUILDING A BRAND (6 HOURS)
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BRAND HACKATHON (2 HOURS)
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How You Will Learn
- Experiential learning exercises
- Industry-related case study and analysis
- Group discussions
- Video-led discussions
- Role plays
Meet the Faculty
DR SMITHA RANGANATHAN
Assistant Professor
SP Jain School of Global Management
Dr Smitha Ranganathan has over 18 years of experience as a key account influencer and brand communication specialist with a keen interest in focused marketing communications. She has donned various hats in agency environments ranging from account management, brand strategising to business development. She has also been an enthusiastic contributor to some of the popular media publications and has over 46 publications as a columnist in Indian business dailies such as The Economic Times, Hindustan Times and The Brand Equity, and reputed international journals.
Besides brand strategy and writing, Dr Ranganathan has a vast expanse of experience encompassing project management, process definition and consulting across domains. She holds a PhD in Management and a Post Graduate Diploma in Business Analytics with Emphases on Marketing and Human Resource Management. She was the recipient of the AIMS International Outstanding Young Management Teacher Award in 2019.
Student Reviews
Dharamvir SinghProduction/Quality Engineer, SOLVAY
The course was well organized and structured towards achieving the PMP® certification. It helped me boost my confidence to pass this exam and become a certified Project Management Professional. Dr Vanita Bhoola has been a great trainer because of her interactive teaching skills and years of project management experience. She shares many real-world case studies in class, clears even the smallest of doubts and offers prompt support even after the class.
Rolan D'costa Executive Director, Silver Global Services
Dr Vanita Bhoola’s teaching style is practical and based on her years of study and expertise in all the knowledge areas of project management. She is pleasant and active in her teaching sessions, and I always looked forward to her classes. She is an educator par excellence and a great mentor for life.
WHO SHOULD ATTEND?
- Junior Executives working in Sales, Marketing, Brand Management and Marketing Communication functions across verticals and industries such as FMCG, Consumer Durables, Services, Retail, Technology, Lifestyle, Advertising, Digital, Media, Entertainment, PR & Corporate Communication.
- MBAs in Middle Management who need to update their knowledge and skills in new-age Brand Building for Industry 4.0.
- Entrepreneurs of early stage start-ups or aspiring entrepreneurs.
OR
- A high school diploma or an associate’s degree (or global equivalent)
- 60 months leading projects
- 35 hours of project management education/training or CAPM® Certification
Take the Next Step
For more details, or to schedule a personalised consultation, please get in touch with us.
We look forward to working with you towards achieving your learning goals.
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