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Executive Education > Open Programs > Strategic Branding Bootcamp

 

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PROGRAM OVERVIEW

A strong brand inspires all stakeholders—investors, employees, and potential customers. Getting your brand story right from the start is far easier and more economical than having to rethink and refine it later.

SP Jain’s Strategic Branding Bootcamp teaches the fundamentals of branding and how to develop an effective brand strategy.

The program provides a solid foundation in key branding elements such as crafting a brand concept, product development, minimising investment, and acquiring customers. It offers a comprehensive learning experience, focusing on high-impact lessons and real-world examples to equip you with industry-relevant skills.

This hands-on workshop is designed for aspiring entrepreneurs, helping you unlock the potential to build your own brand. Come with an idea, a challenge, or an existing brand (or even one you’d like to develop) and leave with valuable insights and actionable takeaways.

Key Highlights

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Start Date

11th & 12th April 2025
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Duration

12 hours
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Mode of Delivery

Live online
(Accessible worldwide)
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Maximum Batch Size

25 students
(Benefit from personalised learning)
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Earn a

Certificate of Completion
from SP Jain
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Get SP Jain’s

Executive Education Alumni Status
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Program Fee

INR 22,500
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Avail exclusive

corporate and early-bird benefits

Learning Outcomes

Participants will return to their organisations with a comprehensive repertoire of branding knowledge and skills, including the ability to:

  • Understand the power and importance of branding.
  • Differentiate between brand identity and brand image.
  • Create a detailed audience persona.
  • Craft and tell your brand story in a compelling way
  • Analyse competitors and learn strategies for differentiating your business.
  • Develop and refine your brand positioning and messaging.
  • Build the key elements of a strong visual brand identity, including design, tone, words, colour, iconography, photography and more.

Curriculum

Our carefully crafted program content makes your learning practical, relevant and contemporary.

MODULE 1:

    Fundamentals
  • Explore the power of brands
  • Discuss the many challenges managers face in a competitive environment

MODULE 2:

    Creating a Brand
  • Assess segmentation and targeting and what they mean for your brand
  • Develop a brand position that sets you apart from the competition
  • Establish brand touchpoints for engagement especially online

MODULE 3:

    Building a Brand
  • Manage a brand through an evolving lifecycle
  • Launch new brands and manage established brands for growth
  • Build a powerful brand portfolio

MODULE 4:

    Branding and the Digital World
  • Explore ways to leverage digital media
  • Examine the implications of social media for brand managers
  • Develop a relevant content strategy that engages customers

MODULE 5:

    Special Topics in Branding
  • Analyse methods of brand measurement
  • Hone your knowledge of global branding
  • Discover how to anticipate and deal with competitive brand dynamics

MODULE 6:

    Power Branding
  • Presentation of branding approaches for start-up ideas
  • Meet one-on-one with the faculty member and receive coaching on your unique branding challenge
  • Course wrap-up

How You Will Learn

  • Experiential learning exercises
  • Industry-related case study and analysis
  • Group discussions
  • Video-led discussions
  • Role plays

Meet the Faculty

DR SMITHA RANGANATHAN
Assistant Professor
SP Jain School of Global Management

Dr Smitha Ranganathan has over 18 years of experience as a key account influencer and brand communication specialist with a keen interest in focused marketing communications. She has donned various hats in agency environments ranging from account management, brand strategising to business development. She has also been an enthusiastic contributor to some of the popular media publications and has over 46 publications as a columnist in Indian business dailies such as The Economic Times, Hindustan Times and The Brand Equity, and reputed international journals.

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WHO SHOULD ATTEND?

    This workshop is ideal for:
  • Innovators wanting to build larger than life brands
  • Anyone pursuing a start-up dream
  • Candidates aspiring for careers in branding and communication

Take the Next Step

For more details, or to schedule a personalised consultation, please get in touch with us.

We look forward to working with you towards achieving your learning goals.

CONTACT US

Bharat Khanna: +91 8130545577 | Bharat.khanna@spjain.org

© 2025 S P Jain School of Global Management

The Executive Education programs are not recognised by TEQSA, ASQA, AICTE or any other regulatory body in India or overseas and does not lead to a qualification recognised within the Australian Qualifications Framework.