Executive Education > Open Programs > Social Media Marketing
SOCIAL MEDIA MARKETING
Learn how to use Facebook, Instagram, LinkedIn, and Twitter to grow your business
ENQUIRE NOW
CLASSES RESUME ON ALL CAMPUSES
We have resumed in-person classes safely at our Dubai, Mumbai, Singapore, and Sydney campuses.
Watch this video to learn more about the safety measures implemented at our Dubai campus:
We have implemented similar protocols at our other campuses aligned with the safety regulations put forth by the local governing bodies. Please visit our website for more details.
HARNESS THE POWER OF SOCIAL MEDIA
Today, businesses and consumers use social media to make their purchase decisions.
- There are 4.26 billion social media users worldwide, a number projected to increase to almost 6 billion by 20271
- Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding USD 137 billion (just edging out search’s USD 135 billion)2
- Social media users trust people on social media as their ‘preferred’ form of influencer and are most likely to buy from them based on a product recommendation (37%) versus celebrities (7%)3
Social media today has shifted from being integral to an essential part of our communication and brand communication, awareness, and strategy. Every social media platform has a different personality, audience, and voice. It is crucial to understand the platform before building your content for it.
With SP Jain’s Social Media Marketing course, you will learn how to tailor your content for various social media platforms and create an engaging and effective inbound marketing strategy.
1https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
3https://www.bazaarvoice.com/blog/what-influence-do-influencers-have/
Key Highlights
Start Date
(To be announced)
Duration
2 days - 12 hours
Mode of Delivery
Live online
(Study virtually from anywhere in the world)
Format
Weekend Program
Receive a
Certificate of Completion
from SP Jain
Program Fee
INR 20,000
(plus taxes)
Avail exclusive
Corporate & Early Bird Benefits
Avail exclusive
corporate and early bird benefits
Learning Outcomes
- You will be well versed with four social media platforms – Facebook, Instagram, LinkedIn, and Twitter – and understand their working in detail.
- You will learn to create a social media brand strategy, build a content calendar, strategise posts, analyse data for insights and increase post effectiveness.
- You will learn to develop an engaging and effective strategy and leverage the power of social media while working for a brand/agency.
Curriculum
Our carefully crafted program content makes your learning practical, relevant and contemporary.
Our Social Media Marketing online course covers the following topics:
- Introduction to Social Media Marketing
Meaning, importance and the 5Cs of social media marketing
- All About Facebook
Facebook statistics, audience demographics, understanding the functioning of algorithms, profile optimisation, facts, common myths, hacks, and brand examples
- Decoding Instagram
Cross-platform comparison, Instagram statistics, audience demographics, profile optimisation, understanding Instagram posts, feed girds, captions, hashtag strategy, Instagram stories, lives, IGTV, reels, brand profile vs personal profile, Instagram algorithm, and brand examples
- LinkedIn Marketing
Dissecting LinkedIn, profile optimisation, content on LinkedIn, brand presence, networking on LinkedIn, brand posts on LinkedIn, and brand examples
Twitter statistics, brand presence, and content on Twitter
CASE STUDIES
- How GoPro leveraged YouTube
- How Zomato established its personality
- How Pringles leveraged the AR filter-cricket combo for IPL 2020 campaign
- How Mercedes-Benz successfully leveraged LinkedIn for its GB Launch
How You Will Learn
Participate in live interactive expert-led sessions with real-time brand examples, case studies, and open Q&A rounds.
Meet the Faculty
TARUN MAKHIJA
Entrepreneur, Digital Marketer and Keynote Speaker
Tarun Makhija is Co-Founder & CEO, Big Mouth Digital & Media; Chief Educator & Founder, #TarunSpeaks; host of the podcast ‘Be Limitless with Tarun Makhija’ and Instagram live show #TarunKeSaath; and IT engineer turned digital marketer and educator who loves to spread smiles. Tarun has trained more than 9,000 students in the area of digital marketing. With exposure to various corporate requirements, he has worked with over 100 clients across the globe.
His interests lie in the areas of personal branding, content planning and marketing, paid/performance marketing, how to start a podcast and market it, how to start a business, communication skills, personality development, video marketing, influencer marketing, the art of pitching, entrepreneurship & business, social media marketing, productivity, and happiness at work.
TARUN MAKHIJA
Entrepreneur, Digital Marketer and Keynote Speaker
Tarun Makhija is Co-Founder & CEO, Big Mouth Digital & Media; Chief Educator & Founder, #TarunSpeaks; host of the podcast ‘Be Limitless with Tarun Makhija’ and Instagram live show #TarunKeSaath; and IT engineer turned digital marketer and educator who loves to spread smiles. Tarun has trained more than 9,000 students in the area of digital marketing. With exposure to various corporate requirements, he has worked with over 100 clients across the globe.
His interests lie in the areas of personal branding, content planning and marketing, paid/performance marketing, how to start a podcast and market it, how to start a business, communication skills, personality development, video marketing, influencer marketing, the art of pitching, entrepreneurship & business, social media marketing, productivity, and happiness at work.
Student Reviews
Dharamvir SinghProduction/Quality Engineer, SOLVAY
The course was well organized and structured towards achieving the PMP® certification. It helped me boost my confidence to pass this exam and become a certified Project Management Professional. Dr Vanita Bhoola has been a great trainer because of her interactive teaching skills and years of project management experience. She shares many real-world case studies in class, clears even the smallest of doubts and offers prompt support even after the class.
Rolan D'costa Executive Director, Silver Global Services
Dr Vanita Bhoola’s teaching style is practical and based on her years of study and expertise in all the knowledge areas of project management. She is pleasant and active in her teaching sessions, and I always looked forward to her classes. She is an educator par excellence and a great mentor for life.
Program Audience
The Social Media Marketing course is ideal for students, learners, entrepreneurs, professionals, and media and marketing heads.
OR
- A high school diploma or an associate’s degree (or global equivalent)
- 60 months leading projects
- 35 hours of project management education/training or CAPM® Certification
Take the Next Step
Contact us today to discuss how our program can help you quickly build effective social media marketing skills.
About SP Jain
SP Jain School of Global Management is an Australian business school with campuses in the world-class cities of Dubai, Mumbai, Singapore, and Sydney. SP Jain provides modern, relevant, and practical global business education. For its flagship Global MBA program, the School has been ranked by reputed international publications such as Forbes, Times Higher Education–Wall Street Journal, The Economist and Financial Times.
The Centre for Executive Education at SP Jain School of Global Management offers a wide range of programs tailored to your business needs. Our programs are designed to empower individuals and organisations to become more effective in the workplace by inspiring new ideas, learning through immersive experiences and applying the learnings for lasting impact.
Get counselled 
Get A BROCHURE 
APPLY NOW